Hottest Affiliate Marketing Trends 2018
As 2017 is gradually coming to an end, you are probably one of those who want to know affiliate marketing trends that are going to boost your sales in the upcoming year.
The affiliate marketing has been predicted to grow to $6.8 billion by 2020, which makes it highly attractive if you are looking for low barriers to entry and high rewards.
In fact, affiliate marketing is going to bring a lot of opportunities for those who are ready to work hard and sacrifice for success.
To maximize your chances for high return in 2018, here are the hottest affiliate marketing trends to pay attention to. Good luck in your affiliate marketing journey!
Trends in Affiliate Marketing to Follow in 2018
Affiliate Attribution is the Next Cool Thing
Attribution is still one of the biggest issues in the merchants’ minds. Next year brands will be using data to explain their decisions about payouts. Let’s say you are a potential client who is looking for weight loss pills. When it comes to diet pills, there is a lot to research. A client can go through dozens of websites, make hundreds of clicks on-site and display ads until finally gets a client clicks on a fitness blog and make a purchase.
Obviously, all of the advertising methods could lead to a purchase decision, but a blog became the endpoint and received a reward. It happens because most affiliates use last click attribution. Is it fair? Definitely not. Each affiliate should get a partial credit as they put their efforts too.
Our advice is to pay attention to the behavior. See which affiliates are successfully showing the desired behavior and pay them a commission.
The key rules to follow in the upcoming year:
- Choose an Effective Attribution Method. Avoid outdated attribution models. In order to successfully interact in a marketing environment, you need to establish an advanced attribution model that will satisfy all the participants.
- Define Your Key Value Items. Before launching an attribution program, you should identify and test your KVIs, and then launch the first program.
- Be Transparent. After testing your program, you should share the results, whatever they are. Being completely honest will help you get immediate insight into your activity.
With a coverage of 4.77 billion mobile users around the world in 2017 - mobile phones become a key device in the hands of 70% of people.
It is no secret that mobile will be a key focus for affiliate marketers in 2018. According to the Statista, mobile apps all over the world are going to account $189 billion in revenues by 2020. That’s why mobile affiliate marketing is where gold is going to be mined.
Worldwide mobile app revenues in 2015, 2016 and 2020 (in billion U.S. dollars)
In 2018, take advantage of affiliate system that has large partners and direct advertisers. It will let you save much time and focus on having higher payouts in mobile affiliate marketing.
Adaptation for Cross-Device
In today's multi-device reality, it's all but obvious that campaigns shown to a customer on a mobile phone might impact a purchase made on iPad.
As an affiliate, you should think about devising a relevant cross-device tracking method. More and more consumers switch between devices every day, that’s why cross-device tracking has become more crucial than ever before.
Cross-device tracking can help to make sure that consumers make their choice when they’re using their MacBooks in cafes or swiping their smartphones while having a walk in a park.
It’s going to be challenging, but it’ll be worth it.