Perhaps, there have been times when you advertised on Facebook, and it seemed to you that everything was supposed to work perfectly well. However, despite the fact that lots of people viewed your ad on Facebook, the number of clicks was not as satisfying for you as it could be.

So, apparently, something went wrong. Here are three tips on how to enhance your click-through rate (CTR) in Facebook ads.

Tip #1. Analyze data properly.

Otherwise, you will keep making wrong choices. This rule is crucial for the affiliate marketing newcomers. If you are a novice, you may focus on such data as cost-per-click (CPC), relevance score and engagement rate. You might be confused when you see positive results but an unpromising return on investment (ROI). For example, you could have piled into ads around $500, but your earnings would be only $70. So what is wrong?

Be meticulous when analyzing data. Look through “Performance and Clicks” section in your statistics and check “Link CPC” and “Link CTR.” Note, that simple CTR shows the total number of all ad clicks, which comprises likes, shares, comments, as well as clicks on an image.

But what you have to do indeed is to analyze the “Link CTR.” This data will demonstrate the reality of the day, and it will show you only half of what you saw in mere CTR data. At the same time, do not neglect to check “Link CPC” when looking at “Link CTR,” because the higher CTR means that you ought to you pay less for your traffic.

Tip #2. Care about language.

If you hire people who can speak English pretty well but are not native speakers, there is a possibility your ad will fail. Potential customers might find the unprofessionally written post untrustworthy, and your whole campaign will fail in spite the fact that you spent a lot on it.

What you can do is to hire a professional English-language (or any other language depending on your target audience and a target region) writer or proofreader, who, on top of everything, is a native speaker. Only native speakers can get the most peculiar features of the language and make them work in an ad. You can hire such a person via Upwork or Fiverr. Make sure your ad copies and posts are well-composed. That is how the image of your product or service will be represented.

Tip #3. Test images to save money.

As you have understood, great CTR will help you to save on traffic expenses. But keep in mind that images affect you CTR the most, so you should always choose them carefully. Sure enough, there are lots of other features which influence the prices (e.g., competition, timeframes, etc.). Nevertheless, you ultimate aspiration should be the high CTR. The thing is that when Facebook notices that your advertisement at an excellent performance, it will repay you with fair CPC prices. Let’s take a handful of examples. If you try to target over one million people in the US, make sure the CTR is more than 7%. In case you can outperform this result, you might get a CPC that is less than 10 cents. Once again, there are other factors, but you should keep in mind what is mentioned above.

However, if you do not know what CPC you have to pay to get significant revenues, stick to math. Should the earnings per click (EPC) be $7.4, then you can go on to carrying out calculation on approximate CTR aims for a landing page and Facebook advertisements.


So what you can do about images?

You can profoundly advance your CTR in a Facebook ad, following these simple steps:

  • Look up to your rivals, but don’t be a copycat: remain exclusive.
  • Use borders in ads for them to be prominent in the newsfeed.
  • Same for the background – make it astounding.
  • Don’t be afraid of using bright sings like red arrows.
  • Manifold your ad three times within the ad set. But that’s in case CPC is bidding – some ads may perform better than the others.
  • Keep in mind that when you create several copies of your ad and receive shares or likes on each unreleased post, Facebook considers them as single posts. At the same time, when you release the post publicly on your lifetime, your involvement folds on that specific post.

Hopefully, these three tips have been useful to you, and you will be able to make your CTR in Facebook ads greater soon!