Because French men and women prefer to meet people through their social circles, they rarely go on blind dates and prefer to get to know each other in person. 

With that said, Internet dating sites are surprisingly popular in France. In fact, 38% of the French men and women polled in the Statista’s Global Consumer Survey in 2019 said they used online dating sites or apps. Furthermore, 56% of men aged 25-34 years old and 68% of women from the same age group had already experienced both romantic and sexual relationships with someone they had met online.

Dating In The US Versus Dating In France

In many western cultures, a typical dating scenario usually involves meeting for a drink, going out for dinner, or catching a movie. In France, however, sharing a meal with someone has no romantic implication. In fact, it is considered normal for two people of the opposite sex to enjoy dining together; even if one is single and the other is married or in a relationship.

Instead, the French prefer to keep things casual during the initial stages of getting to know someone. This means that dates will likely involve meeting up for casual drinks with a group of friends or taking an afternoon stroll. However, this shouldn’t be interpreted as a sign that a man or woman isn’t interested in having a romantic relationship. It just means that they are more focused on getting to know a person before they become involved. And if they do want a relationship, they will certainly let their partner know about it.

What does the audience look like?

In total, as of August 2019, the population of France numbered over 67.5 million people, with 51.3% men and 48.7% women.

France has 85% of original residents. When designing landing pages or creatives, you need to take into account the linguistic features and use only their native language. Because of the public spirit and love for the country, French people are not huge fans of English.

Apps are okay, but what about the websites?

 

  1. One of the most successful online dating websites in France is Meetic. Like many dating platforms, Meetic offers a free service and an upgraded paying one. Reviews on this site are quite mixed. It has so many members that obviously some of them are not exactly who they might appear to be in their pictures. But it will be a chance to meet the actual French people and improve your French.
  2. EDarling.fr is perfect for people between the ages of 30 and 40. The site uses a sophisticated algorithm in order to find your “perfect match.”
  3. Tinder is wherever you go in the world. It might be your cup of tea, and we have all heard of the friend of a friend of a friend who has met someone they married on Tinder. And there are still more members than on any other dating app, so plenty to choose from. But there is no avoiding the fact that many people do still use it predominantly to find a one night stand.
  4. The truth is women still have it too easy when it comes to opening gambits in the world of online dating (and, let’s admit it, offline one), lazily relying on the date to come wooing. Well, enough of that, it is 2020, time for women to put their hearts on the line, to get creative and funny and — can you believe it — send the first message. The international equivalent of AdopteUnMec is Bumble.

Let’s get more to marketing now

There are traditionally three main types of dating offers: adult, casual, and mainstream. Below are a few niches of dating offers that are the most popular in France relying on Pornhub stats.

Porn tastes can differ greatly by a country’s region, and France is no exception. While much of the country has a strong affinity for “French”, the Ile de France region and its multicultural capital of Paris are far more likely to search for “ebony” porn compared to the rest of the country.

What is an average PPL payout?

 

It's hard to say what the average payouts are for affiliates using the PPL model. The amount of payments depends on the platform, offer, and type of traffic. An affiliate's income is calculated depending on the rates in one or another CPA network.

 

Cpamatica pays on average for 2.50$-4.00$ for SOI offers that accept adult traffic. EPC depends of traffic source, of cources, but the average begins from 0.15$ to 0.30$.

We recommend you the following offers:

5392 Sexto-Sexe - Mobile/Desktop [FR] SOI

5115 VraiAmour - Mobile/Desktop [FR, BE, CH, CA] PPL

5673 Go-milf - Desktop/mobile [FR] SOI

4906 FUCK-MOI - Mobile/Desktop [FR] SOI

4708 MilfRecontres - mobile [FR, BE, LU] DOI

 

Having all these tips and being armed, you are already prepared for the start. You can get a really good profit on this geo, just don’t hesitate and test, test, test. Good luck!