Dating is a business that is still growing, with more and more people moving online and using dating sites or dating apps to connect with others. These kinds of offers keep converting year after year and generating high ROI even despite the competition.

So, what is there to know about the dating vertical to make the most out of it? MGID experts are giving away their exclusive insights.

Choosing the Right Dating Offer

Practically every dating site has its own affiliate programs, so there are options to choose from. But keep in mind that affiliate networks get the same dating offers under different conditions, so we advise you to do a little research before choosing the network to settle with. Payouts vary depending on the GEO: $5-$6 per lead in Tier-1 countries; $2-$3 in Asia and Latam.

Needless to mention, that both mainstream, and casual dating offers work very well with native ad networks. Why? Because of a great set of optimization tools including deep targeting and analytical features to measure real-time statistics.


Setting up a Successful Campaign

When launching a dating campaign, keep these points in mind.

GEO: Tier-1 countries have always been very competitive. Because most affiliates are more comfortable with promoting in English-speaking countries and because payouts are higher there. So don’t start in these GEOs, unless you are experienced enough. Try Asia or Latam countries for a start.

Target audience: when designing creatives, keep your target audience in mind, which would be older demographics (male audience aged 35+).

Creatives: clients buy with eyes in this business. So attractive but real looking females will work best for any creative materials (Russian and Asian ladies in particular).

Always use a landing page. Sending traffic directly to the dating offers will most likely result in poor numbers. And make sure the landing page has a simple registration form, since it does affect the CTRs significantly. Do not mislead your users, do not promise everything for free and explain the registration process. Be consistent. If you have Asian women on your banners, make sure there are Asian women also on the landing page and on the offer itself. Good news is that dating campaigns have a long lifespan, so you don’t need to change your creatives very often.

Testing and campaign optimization. You need to test a lot of various offers from a range of advertisers to find a good one. Be ready for the tests to take a while: you might need to wait 3-4 weeks to see the full potential of the leads you generated or the memberships that you sold. Constantly monitor your campaign’s ROI and LTV for its optimization.

Case Study

Promoting dating offers can be tricky, but we have a proof that all these tips work.

Even armed with our recommendations, you won’t have to do all the hard work by yourself. Your experienced MGID account manager will monitor and optimize your campaigns daily to improve their performance and maximize your revenue.


Ready to try? Then click here to launch your winning dating campaign!