Before you decide to make profits with the help of traffic sources in affiliate marketing, it is crucial to get familiar with each type of them and weigh all their advantages and disadvantages.

But what else you have to do is to understand clearly what traffic sources there are and to which of their features you have to pay attention the most. So, let’s get it started!

Traffic source. What is it and how to make the best choice?

How you will understand a traffic source, depends on who you are. In case you are a Webmaster, you should understand it as a platform via which people discover your site. That’s because every visit to your site has a “genesis,” which can be tracked.

On the contrary, if you are a Media Buyer, you ought to understand this phenomenon as a platform where you can buy traffic.

Anyway, whenever you choose to turn to traffic sources, keep in mind that the traffic source should satisfy you regarding the following features:

  • The cost
  • The scope of available traffic
  • Restrictions and rules
  • General quality
  • Targeting means
  • Audience

1. Mainstream Traffic

This is a kind of traffic that the overall population can be exposed too.

Pros

  • These are PG-13 advertisements, so there is a myriad of offers you can deal with.
  • There are lots of options for traffic verticals (eCommerce, Travel, Dating, Mobile Content, etc.)

Sorry, no considerable cons detected.

Take your time to get familiar with some mainstream traffic platforms:

  • Propeller Ads
  • Go2Mobi

2. Search Traffic

Alright, search traffic is more diversified than you may think. There are two kinds of it.

Organic Traffic

It is free traffic that comes from search engines, and it is difficult to name anything else apart from its advantages:

Pros

There is a seven times higher possibility of a successful conversion if users come to you from Google’s organic search listing than from a paid add.

Users consider organic listing as “trustworthy” because, apparently, they know you can’t pay for that listing.

Cons

As long as Google controls around 65% of search, it provides you with more chances to monetize traffic for the benefit of online traffic sources.

By the way, here are some of them:

  • Bing
  • Baidu
  • Gigablast
  • DuckDuckGa
  • Yandex
  • Yahoo

Paid Ads or PPC

Paid ads function with the help of Google AdWords, which permits you to publish ads on Google.

Pros

Google AdWords can offer you instruments, needed for monetizing the superior limit with outstandingly efficient campaigns

Cons

It just can’t stand on par with online traffic

3. Native Ads

This type of ad format is created to make people’s eyes comfortable seeing the ad in that particular place at a certain time. Those ads can be Search, Social and Open Web. We'll talk about Native more in the next article.

Pros

  • These ads tend to make people hate and check them up less
  • These ads furnish three times higher retention rate than banners (good for publishers)
  • They represent an engagement growth of about 60% (good for advertisers)
  • Getting meager cost per clicks and making sure to rival website placements

Cons

  • Restrictions are severe
  • You have to avoid double-meaning banners

Here are some native ads traffic source platforms:

  • Outbrain
  • MGID
  • Revcontent
  • Taboola

 

4. URL Shortening Tools

Such instruments can make URL shorter, although people will still be directed to the page they would like to visit.

Pros

When people open the link, they are exposed to five secs of an ad. Afterwards, they are offered to skip an ad and go on to the shortened URL. That’s called Interstitial Advertising.

Cons

Publishers earn gains depending on users, who follow links.

Here are some of them:

  • Bit.ly
  • Google URL Shortener

5. Social Traffic

Social traffic is the one which brings you clients from social networks and helps you monetize.

Pros

  • You can get revenues from social media (Facebook, Twitter, Instagram, Snapchat, etc.) for your ads.
  • Some social media have marvelous algorithms (like Facebook) that will allow you to reach out to niche users.
  • Facebook can provide enormous stats on your reports.

Cons

You have to be specific with targeting based on various parameters, including location, age, interests, etc.

6. Mobile Traffic

It is another fast-growing traffic source on the market. In 2017, Google gained about $50 million thanks to this niche. Here are some good (and not very) issues concerning it.

Pros

  • Highly profitable
  • You can optimize operating systems and carriers

With this traffic, you may rely on:

  • pop-unders
  • redirects (which means that people land on a particular URL and are immediately redirected to your lender)
  • push notifications
  • banner or display

Cons

You have to be cautious as a plethora of online traffic sources has both mobile and desktop traffic, so you will have to detach them as they are converted in different ways.

There is a risk your banner won’t be displayed properly on some smartphones.

7. Pay-Per-View Traffic

This merely means that you pay the ad net every time your advertisement is displayed to users. It is also famous under the name Cost-Per-View (CPV). Such nets make money by advertising pop-ups on users PCs. That is done by installing toolbars on people’s PCs. Do not confuse this traffic source with PPC. When people get on the site, where advertisers bid, they will see irritating ads.

Pros

  • It’s profitable
  • Keyword targeting is probable
  • In general, targeting isn’t expensive
  • Idle landing pages
  • Restrictions are rare

Cons

  • Rivalry is high, hence margins are different
  • The traffic’s quality is not ideal
  • The least obligatory deposit is enormous
  • There aren’t many alternatives in the niche

Look through some PPV nets:

  • Propel Media
  • RTX Platform

8. Adult Traffic

In 2013, Huffington Post reported that the monthly traffic of adult niche sites (e.g., Pornhub) was way higher than the one from Twitter, Netflix, and Amazon jointly. Nearly a third part of all online data had a connection to porn. That’s a very perspective sector, isn’t it?

Pros

It’s profitable Rules are less adverse The volume of traffic is extremely high There is free adult traffic

Cons

  • It can be competitive
  • You cannot advertise every product on adult sites due to moral restrictions
  • Quality of free traffic leaves much to be desired

Here are some sources for adult traffic:

  • ExoClick
  • TrafficJunky
  • Traffic Factory
  • Ero-Advertising

You got familiar with all traffic sources. What’s next?

You may start promoting ads with their help! If you are a beginner, choose only one kind of traffic source. Deal with trustworthy ad net; deposit at least $200. Then, create strong connections with your Account Manager as this person is acquainted with the flow and ebb traffic. Hence, he or she will be able to advise you on the issues. Start acting! Ultimately, take your time to study the market and keep learning about various traffic sources. However, do not try to jump onto all of them because if you run after two hares, you will catch neither.