Maximize Pride: LGBTQ+ Dating Offers Guide

As Pride Month celebrates the LGBTQ+ community, it's the perfect time for affiliate marketers to promote LGBTQ+ dating offers. With a growing and engaged audience, there's substantial potential to boost traffic and revenue. We have prepared an insightful guide for you on how to promote LGBTQ+ offers. You’ll find audience and geo insights, recommended traffic sources, and a selection of high-converting offers.

The Growing Potential of LGBTQ+ Dating Offers

The global LGBTQ+ online dating market is projected to grow significantly, with a CAGR of 5.3% from 2020 to 2027. Increased acceptance and the rise in openly identifying LGBTQ+ individuals drive this growth.

Audience Insights

Pew Research Center reports that 48% of LGBTQ+ adults in the U.S. have used online dating sites or apps, compared to 28% of straight adults. According to PornHub’s 2023 insights, 26% of their total traffic comes from users interested in LGBTQ+ content. The primary audience for LGBTQ+ content is aged 25-44, with a significant number being women.

Geographic Insights

The U.S., Canada, the UK, and Australia have the highest engagement levels in LGBTQ+ dating apps. These Tier-1 countries offer higher payouts and a more receptive audience for LGBTQ+ dating offers. Also, we recommend paying attention to promoting such offers in European geographies such as Germany, Spain, the Netherlands, and more.

Traffic Sources

When it comes to promoting LGBTQ+ dating offers, the same traffic sources used as for straight dating: Google Ads, SEO, banners, member areas, native advertising, and free social media platforms like Twitter, Telegram, and Reddit. Let’s dive into how each of these can be leveraged effectively.

Google Ads

By targeting specific keywords such as "gay" "LGBTQ+, "or "gay dating sites," you can tailor your campaigns to reach a highly relevant audience. This targeted approach ensures that your ads are seen by individuals actively seeking such dating services.

SEO

Organic growth is crucial, especially for niche markets. Optimizing your site for search engines to attract a LGBTQ+ audience can lead to substantial long-term traffic. Many well-established sites cater specifically to this community, making it easier to find relevant opportunities online.

Banners, Member Areas, and Native Traffic

Purchasing dating traffic from networks is a proven strategy. Most networks that offer dating traffic for straight audiences also provide options for LGBTQ+ dating traffic.

The top ad networks for LGBTQ+ traffic are the same as for straight traffic: Exoclick, TrafficJunky, TrafficFactory, and TrafficStars, though other networks also offer such traffic.

Free Social Traffic

Another powerful tactic is creating and nurturing communities on social media platforms. Establishing groups or communities for LGBTQ+ individuals on X, Telegram, Reddit, and similar sites can build a loyal following. This organic audience can be monetized by promoting LGBTQ+ dating offers within these groups.

Offers Statistics

Usually, LGBT offers have a higher CR than straight dating. For example, the average CR on native/member area/banner traffic on dating offers is 8%- 11%. LGBTQ+ offers will have around 10%- 14%.

Promoting LGBTQ+ dating offers effectively involves using the same traffic sources as straight dating, so why not test it, taking into consideration that CR is higher?

Here is the selection of offers for you to test. Our panthers have great results with both – free social and paid traffic with these offers.

• 9875 TransDates - Desktop/Mobile [DE,AT,CH,CA,UK,AU,NZ,US,IE] SOI
• 10359 ManFinder - Desktop/Mobile [Multi-Geo] SOI
• 10188 GayFlirt - Desktop [IT] DOI
• 10288 Gay Rencontre - Mobile [BE] DOI (French)
• 7052 GaysGoDating - Desktop / Mobile [US] SOI (on approve)
• 10649 Innovative GAY WW smartlink by Cpamatica - SOI / DOI / PPS

We have even more diverse offers available for various Tier-1 and European geographies. Reach out to your AM if you have any questions about offers or need some recommendations for LGBTQ+ offers.

May these recommendations help you reach new heights this Pride Month.