Push Ads in 2024: Complete Advertiser’s Guide

Apr 28, 2024

Introduction to Push Advertising in 2024

Let's discuss Push Ads—those pieces of... well, let's start over. Push Ads, those all-too-common and often dismissed... Nope, still not quite right. Let's try once more. Push Ads are tools specifically designed to notify existing users about new information. However, as is well-known in marketing, traditional methods don’t always achieve results. Despite that, we won't be discussing shady tactics like:

  1. Stealing traffic with push-up ads.
  2. Using deceptive browsers that install viruses on PCs or smartphones.
  3. Exploiting cookie data.
  4. Spamming users with push-up banners to the point of annoyance.

No, we will not cover those. Our focus is on strategies that are both legal and ethical, although I personally believe they might cause more harm than good. Nevertheless, they are effective, so they cannot be ignored! This introduction has become rather lengthy, so without further ado, let the exploration of Push-up Ad strategies begin!

Understanding the Basics of Push Ads

Push ads are concise, targeted notifications sent directly to a user's device, prompting immediate engagement. Does this make them much more understandable for you as a marketer? Maybe not. So, let’s explain how exactly push notifications advertising differs from regular notifications.

What are Push Ads?


 Here’s how this mechanism converts random users to your customers:

  1. A marketer sets up a push ad campaign using special advertising tools like Voluum.
  2. They make a cool ad with a fun message, pictures, and sometimes emojis. This ad is made to look good on phones and computers.
  3. This ad is prepared to be sent out through a website or app where people can sign up to see these ads.
  4. When you visit the website or use the app, you might see a message asking if you want to get these notifications. If you say yes, you’re signed up.
  5. The marketer then sends out the ad, which pops up as a notification on your device, even if you’re not browsing that website or using the app.
  6. You see the ad on your phone or computer and can click on it if it looks interesting.
  7. When you click on the ad, it takes you to learn more or buy something, helping the marketer understand what ads work best.

So, push notification advertising is essentially a banner. But what is the difference between a banner and a push notification message? The distinction is quite simple: to ignore a banner, you don't need to do anything. To dismiss a push notification, you must interact with it. Therefore, it's much more intrusive.

Now you start to understand how to effectively use push ads in-page, especially when working on a desktop (it's a bit different on mobile). Also, by knowing this, you won't be shocked by your first push notification's possibly low conversion rates.

Types of Push Ads

  1. Classic Push Ads - These are the standard notifications that pop up on mobile and desktop devices, typically seen at the top or corner of the screen.
  2. In-Page Push Ads - These resemble classic push ads but are shown directly on the web pages, making them visible even to users who haven't subscribed.
  3. Rich Media Push Ads - These ads include interactive elements like images, GIFs, or buttons within the notification itself.
  4. Malware Push Ads - These are associated with deceptive practices where notifications spam the user after a malicious app is installed. These are not recommended as they are often used to exploit or harm the user's experience and can lead to severe trust and legal issues.

Push Ads Type




Personal Rating

Classic Push Ads

High reach & good for mobile and desktop.

May be ignored if too frequent.

Use for timely offers!

Personalize to increase engagement.


In-Page Push Ads

Visible without a subscription & good for internet users.

Limited to browser availability.

Great for catching web traffic! 

Use on high-traffic pages.


Rich Media Push Ads

Leverages multimedia content.

Higher cost and requires creative resources.

Use for engaging users deeply! 

Ideal for interactive content.


Malware Push Ads

Most intrusive

Degrades user experience and potentially illegal.

Avoid using! 

Focus on legitimate strategies for engagement and growth.


When The Push ADS is the best strategy

Push Notifications and Push Ads (regardless of the type you choose) are the best ways to inform your regular clients about promotions, even if they are loyal. The more loyal your audience is, the better Push will work. However, when you target Push to an unknown or unloyal audience, this type of ad will fail!

The Evolution of Push Ads: 2020 to 2024

As various advertising strategies evolve, Push Ads may simultaneously degrade over time. This is due to the lack of evolution for Push Ads because of their viral nature. Even worse, even more networks now send malware push ads as legal native push ads, increasingly targeting Android devices. You might disagree. However, take a closer look at the major ad networks that create or work with push notification ad approaches. What’s prevalent among the push advertising vertical?

  1. VPN and PC cleaners.
  2. Finance.
  3. iGaming.
  4. Adult Dating.
  5. Betting.
  6. Casinos.

We do not judge any network or marketers who work with such push tactics. However, such methods will only result in cheap and dirty traffic. Let’s be clear: strictly do not recommend using push advertisements for scams! We are just informing you how things can be.

Why Push Ads Are Crucial for Your Marketing Strategy in 2024

Push ads are an indispensable part of a modern marketing strategy, especially in 2024. They offer a cost-effective way to drive traffic—though it's important to note that while this traffic can be labeled as cheap and dirty, it's not necessarily worthless. Here’s why they’re useful:

  1. Push notifications send messages directly to people's phones or computers. The people who get these messages might be very interested and ready to check out what you're offering. This means you get to talk directly to people who might buy something or sign up for what you're advertising.
  2. With push ads, you can quickly send a message to thousands of people at once. Whether they are using a mobile app or browsing a website on their desktop, they can see your ad pop up on their screen.
  3. Creating a push ad campaign isn’t too hard. You choose what your message says, add a picture or some fun emojis, and send it out. Tools like Voluum can help you see how well your ads are doing.
  4. Even though push ads can reach a lot of people, it's not good to use them to trick or scam people. Always use push ads in a nice way to offer good things to people.

Push ads are great for getting your message out fast and can be a big part of your advertising plan. Just remember to use them the right way!

How to Create Effective Push Ad Campaigns

To create effective push ad campaigns, focus on making your ads go viral. Use eye-catching images and creative content in your push notifications. Make sure they are easy to read and appealing. Test different formats to see what gets the most clicks. Always use technology that works well on both mobile devices and desktops. Track your results with a tracker to see how well your ads are doing. Finally, keep refining your process to keep your audience engaged.

Targeting the Right Audience

Given the nature of the content and the general market tendencies, here’s a description of the target audience you should consider.

Audience Segment


Why They're Targeted

Young Adults

Ages 18-24, active on mobile dating apps, social media savvy.

High engagement with new, trendy apps; likely to explore spontaneous offers.

Mid-age Professionals

Ages 25-45, use mobile devices after work hours, interested in adult content.

More likely to have disposable income and engage in paid subscriptions or premium content.

Late Night Browsers

Active late at night on both iOS and Android devices, browsing dating or adult sites.

High click-through rates during late hours; more receptive to discreet push notifications

Tech-Savvy Singles

Ages 18-30, high usage of technology, frequent app testers.

Keen on trying new platforms and highly active on multiple dating apps.

Crafting Compelling Messages

I have just two words to say here. Triggers. And emotions. To craft compelling messages for your push notification campaigns, especially for targeting dirty traffic, you can use classic viral marketing techniques effectively.

  1. Grab Attention: Use a big, bold image or question right away.
  2. Keep Interested: Say something interesting that makes them want to learn more.
  3. Show Benefits: Tell them what they get by clicking.
  4. Call to Action: Use simple words like "Click here" to tell them what to do next.

Still, don’t forget emotions and triggers. Here are some use cases:

  1. Highlight deals or savings. Use phrases like "Save big now" or "Get 50% off today only." This makes people feel like they are getting a great deal, which is hard to pass up.
  2. Time-sensitive offers can push people to act fast. Say things like "Hurry, offer ends soon!" to create a fear of missing out.
  3. Use teasers that make people want to know more. Phrases like "You won't believe what happened next…" can make users click to satisfy their curiosity.
  4. Without showing images, imply intimacy or sensuality with subtle phrases to tap into deep-seated desires.

Choosing the Right Timing and Frequency

There’s no right timing! But if you want to make your push ads more effective, send them late at night when people are more likely to visit shady sites. During late hours, this type of ad works best. Or, when using mobile push ads, you can schedule the notifications to coincide closely with the alarm time.

Best Practices for Push Ads in 2024

Due to their viral nature, there’s nothing new in the market specifically for push notification advertising. Just focus on targeting, utilize cookies for remarketing, and keep going. To boost your campaign, use creative content and engaging images that compel clicks. Make sure your notifications appear on the user's screen at the right time to maximize impact. Test different formats and timings with a reliable tracker to see what works best. Whether it’s mobile or desktop, iOS or Android, tailor your push ads to fit the device and screen they appear on. Most importantly, keep your messages brief but potent to hold your audience's attention.

A/B Testing Your Push Ads

When working with dirty traffic, it’s less about theory and more about practical testing. Spend more time to run A/B tests on your push ads. Use a tracker to see which ads get the most clicks. Find out what your audience likes by changing your push notifications' content, images, and timing. Keep the ads that work well and stop the ones that don't. This way, you can quickly improve your campaign's success. Focus on testing different formats and messages to see what grabs attention on mobile screens and other devices.

Personalization Techniques


To make your push ads more effective through personalization, you need access to certain information, often through cookies. By understanding user preferences and behaviors collected from these cookies, you can tailor your push notifications more closely to each individual.

  • If you know the person’s name from their account or sign-up, include it in the notification to grab their attention.
  • Send offers or messages that are relevant to where the person lives or is currently located. This makes the ad more relevant and likely to be noticed.
  • Look at what the user has done before, like items they’ve looked at or bought. Then, send ads that suggest similar products or services.

Analyzing the Performance of Your Push Ads

How do you analyze the effectiveness of your push ads? Simply check key metrics with good tools. Still, your main goal is to convert a regular viewer into a customer. So, instead of focusing on thousands of marketing metrics, we recommend you do just one thing: calculate the cost of acquiring a client through push ads. That's all.

Key Metrics to Track

There’s no need to complicate things. Just monitor these metrics – and get the profit!



Average Value

Click-Through Rate (CTR)

% of clicks per notification.


Conversion Rate

% of users who perform a target action.


Delivery Rate

% of notifications that reach users.


Open Rate

% of notifications opened.


Unsubscribe Rate

% of stops to notifications.


Engagement Time

Duration users interact with content after the click

15 seconds

Tools for Push Ad Analytics

The market is overloaded with tools claiming to optimize push advertising campaigns. That’s why we do not recommend any tool over another. We just show you some that are better than others.







Monitors delivery and open rates.

Free & Paid

Easy to use, real-time data.

Limited features in the free version.


Analyzes user interactions and engagement.

Free & Paid

Detailed engagement analytics.

Can be expensive for full features.


Provides app analytics.

Free & Paid

Integrated with other Google services.

Data can be overwhelming.


Offers user segmentation and real-time insights.


Deep segmentation, automation features. Receive tracker in app

High cost, steep learning curve


Viral marketing isn't changing much, which means that the push ads as the content will stay the same, but some trends are getting stronger:

  1. Smartphone Ads: Companies like Xiaomi and Meizu are putting ads directly into their phones, so you see them more often.
  2. Windows Ads: Now, you also get ads through Windows on computers, both at home and at work.
  3. More Data Collection: Ad networks are using cookies to collect more information, which helps them target ads better.
  4. Hard to Avoid Ads: With more push ads popping up, it’s becoming harder for people to avoid seeing them.

These trends mean that ads are becoming a more common part of using devices and going online.

Leveraging AI and Machine Learning in Push Ads

AI might not come up with brand-new ideas, but it's great for making some jobs quicker and easier. For example, AI can help you figure out who might like your ads the most by creating profiles of your target audience. This helps you show your ads to the right people. AI also speeds up A/B testing, which is when you test different ads to see which one people like best. With AI, you can do these tests faster and make new ads quicker. This means you can quickly find out which ads work best and change your approach if needed. Plus, AI can do the routine work for you, so you can spend more time on creative parts like making and planning your ads.

Common Mistakes to Avoid in Push Ad Campaigns

While the technologies change, the mistakes you can make remain the same. Don't be too generic. Ensure your call to action (CTA) is loud and clear. Don’t engage with ineffective push ads, “expert” articles and other useless info. Try to avoid key technical mistakes poor timing, wrong target audience, and inadequate pricing.

In this context, push ads work as a form of simple targeting, but they are cheaper, dirtier, more disposable, and have lower conversions. Therefore, the only real mistake you can make with push advertising is simple—you can place too much hope and money into this type of user acquisition.


Push ads are still an important tool for marketers. They use web push ads to send messages directly to people via any messenger or email. These messages might be presented as simple text, appear on web pages, or use interactive elements like pictures and buttons that are available to click. Push ads help you talk directly to your audience, delivering messages that are just for them.

Using push ads can be tricky. Sometimes, people think they are annoying, so you won’t convert most of them into buyers. But if you use push notification ads the right way, they can really help by getting more people to see your stuff. As such, you can improve your marketing efforts through an ads push notification system.

To make push ads work well, you need to know how to create them and when to send them. They use technology to turn someone who just looks at something into someone who buys something. Using AI to choose who sees your ads or testing different ads to see which works best are smart ways to make your ads better.

Looking ahead, it’s important to know what is push advertising, use push notification ads in a good way, and try new things. Marketers must keep up with new ideas, use the right tools, and always try to improve things for the people seeing their ads. This way, choosing to push advertise won’t bother people in the future.

Danylo Lytvynenko
Middle Affiliate Manager
I help affiliate marketers make more money with dating offers. With these articles, my goal is to provide you with the tools, tips, and tricks you need to maximize your profit.

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