Affiliate Marketing for Dating Apps vs. Websites: What’s The Difference?

Mar 5, 2024

Each time we talk about affiliate marketing, we only see two successful ways to form a successful strategy and earn profit. It involves directing traffic to mobile applications, particularly dating apps. And here, we'll explore the differences between affiliate marketing strategies for dating apps and websites. But before we continue, it's important to note that certain insights in this article might seem obvious to you. However, some aspects relating to these insights may surprise you.

So today, you'll learn about: 

  1. Apps that are more oriented towards social media marketing (SMM) strategies.
  2. How platforms focus on dating website SEO.
  3. The importance of user experience (UX), especially for affiliate marketing dating apps.
  4. How both strategies primarily target mobile users.
  5. The similarity of the monetization models for apps and websites.

And many other things. So, let the comparison begin!

The main marketing trends in dating and affiliate marketing include:

  1. Growing skepticism towards large dating apps.
  2. Shifting the focus from desktop online dating to mobile platforms.
  3. If you're not available on the Google Play Store or App Store, you're essentially invisible.

What does this mean for you? Dating apps have more potential than traditional dating websites, so the main trend remains the same. However, if you're targeting an older audience, you better still focus on dating affiliate websites. Such users usually also have more disposable income than younger people as well!

So, here’s the final advice for this section: target your audience well. Following trends is not the best strategy if you're working with an older audience.

Platform-Specific Marketing Strategies

For dating apps, focus on targeting the right people through social media marketing. Use platforms like Instagram and TikTok to share exciting new offers that capture users’ attention. Be creative and make your app stand out!

Here are more great ways to get more people interested in using your app:

  • Ask users to post their love stories with your app’s hashtag. Real experiences attract more users.
  • Team up with emerging influencers instead of established ones. Their closer relationships with fans can help you achieve more for less money.
  • Reward users who talk about your app on social media. This will make more people take notice.

For websites, the goal is to build trust and get more people to visit your site without relying on ads. This strategy, known as increasing organic traffic, may take time but bring you more users in the long run.

  • Use very detailed keywords for SEO. Target the people who are looking for exactly what you offer!
  • Optimize your website for local searches. This way, people looking for dates nearby can find you easily.
  • Partner with dating advice sites or bloggers. Mentions of your site will encourage their readers to visit you.
  • Add quizzes and tips about relationships on your site. They keep visitors longer and encourage them to share your site.

Design and User Experience (UX)


Some people think that your marketing design doesn't really matter. But that's not true, especially when we talk about how dating apps and websites work—no matter if it's on a phone or a computer.

What's super important is UX, which stands for User Experience. It's all about figuring out where to put buttons and offers so that people using your app or website find it really easy and nice to use.

UX Advice


Optimize for Mobile

Make sure your app or website works great on phones, as most traffic comes from mobile use.

Simplify Profiles

Make a profile easy to fill out and view. Less is more.

Easy Links

Ensure that a link is prominent and easy to find. This helps in driving traffic to your site.

Practice Simple Design

Keep your design clean and simple to improve user experience.

Focus on SEO

Make sure your site is visible in the search results.

Analyze and Optimize

Always look at how users behave and make changes to meet their needs.

Consider Cross-Platform Use

Users should have a good experience no matter the device.

Monitor ROI

Keep track of what you spend on design and what you get back.

Mastering UX is essential. If you do it right, everything else will flow much better!

Content Strategies for Apps and Websites


For effective content, just follow these steps, and everything will be fine:

  1. Create SEO-optimized content
  2. Follow the guidelines for E-A-T (Expertise, Authoritativeness, Trustworthiness) & YMYL (Your Money Your Life).
  3. Include backlinks.

When working with dating apps, do the same on social media. However, target your audience directly instead of focusing on backlinks and mass appeal. To put it briefly, to be competitive, you must lay a solid foundation for success.

Monetization Models and Revenue Streams

Both sites and apps make money through similar methods, such as charging for special features and showing ads. Still, they have several key differences.

Dating app monetization is usually based on offering additional paid features on mobile that go beyond swiping to like or dislike someone's picture. On the other hand, dating sites are accessible on computers and give users lots of details to fill in their profiles. Both use innovative SEO approaches to show up first when someone searches for a dating service online, and they actively promote themselves on social media to get more people to join.

Also, both collaborate with other companies to get more visitors. For example, a dating app might work with a social media influencer to bring awareness about their product. Both want to make their users happy, encouraging continued use and potential purchases within the platform.

Want to know more? Here's a simple table of the differences and similarities:


Dating Sites

Dating Apps

Where used

Mostly on computers

Mostly on phones

How to meet

Read lots of details about others

Swipe on pictures

Money made from

Special features, ads

Special features, ads

How they tell you

Online searches, ads, talking on media

Online searches, ads, talking on media

Working with others

Yes, to bring more people

Yes, to bring more people

Mobile Optimization vs. Desktop Optimization

Always create a mobile interface first. Then, adapt its layout for larger screens through responsive design. Only once the platform is optimized for mobile use can you proceed to develop the desktop version.


Simple Explanation

Use Media Queries

Change your design for phones and computers. Make sure it looks good everywhere.

Add Viewport Meta Tag

Add special code to help your site fit any screen size, making it easy for people to see on phones or computers.

Make Grids Flexible

Use grids that move and resize so your website can look good on all devices, like mobiles and desktops.

Resize Images and Videos

Make pictures and videos fit well on all screens. This helps your site work fast on mobiles.

Big Fonts and Buttons

Make text and buttons big enough to read and click easily, helping people use your site better on mobiles.

Test on Devices

Check how your site looks on different devices to make sure it's good for everyone.

Touch-Friendly Design

Make sure your site is easy to use on touch screens, like on phones and tablets.

Speed Up Your Site

Make your website load quickly on all devices for better retention among mobile users.

Make Site Accessible

Design your site so everyone can use it, even people who need special features to browse the web.

Start Simple

Begin with a basic site that works everywhere, then add more features for newer devices.

Feel free to have a consistent design across both the mobile app and the mobile website version. Mimicking the mobile app's design in the website version can improve user engagement with the dating app.

Social Media Integration and Influencer Marketing


Social media integration and working with influencers can be tricky for dating apps and websites. It's like inviting someone into your space who might end up taking your visitors or users. You can give it a go, but be careful. It might help you get higher conversion to your site or app, but it also might mean you're helping someone else get popular at your expense.

When you add social media features to your dating app or website, or if you decide to work with influencers, you're taking a chance. It could make your app or site more popular because more people find out about it. But you have to watch out because it's a bit risky. You don't want to end up losing your users to social media or making the influencer more important than your own service.

Technical Considerations

When setting up a dating website or app, especially if it's for adult dating or within a specific niche, getting the technical stuff right is super important. It's a good idea to bring in an expert, a tech person, who can handle all the techy tasks for you. Here’s what they should focus on:

  1. SSL: This is like a security guard for your website. It keeps users' information safe.
  2. HTTPS: This is another layer of protection. It makes sure that the connection between your user's device and your website is secure.

For any affiliate dating program, these two steps are really important. They help make sure that your platform is safe, especially when it comes to payments. You'll also want to choose a payment provider that's known for being really secure.

Including these features not only increases trust and retention rates among users but also boosts the effectiveness of your CTAs (calls to action).

When people feel safe, they're more likely to sign up, stay, and use your service. It's also a big concern for adult users who value their privacy and security. Plus, showing that you're serious about security can be a great promotion point for your platform.

Consumer Trust and Credibility

For a website, especially one for dating, trust is super important. Sometimes, people are careful because they've been tricked before. They want to be sure they're safe when they use your site.

When we talk about dating sites, whether they're used on a computer (desktop) or a phone (mobile), making sure users feel safe is key. This is even more important for websites because users might be a little more worried about scams. To build this trust, you can show users that you care about their safety. This might mean talking about how you keep their information safe or choosing safe ways to handle money, like with dating website revenue models.

By doing this, you help people feel more comfortable and likely to use your site. It's all about making sure they trust you enough to engage with your app or website. When they do, they're more likely to stick around, which is great for your site's success.

Analytics, Tracking, and Performance Metrics


When it comes to making your dating app or website better, the best advice is simple: test everything. Analytics is really important. But the most important part is testing.

You might have heard about A/B testing , where you compare two versions of something to see which one works better. And then there's the interpolated testing, where you can fill in missing data or predict trends based on existing data. When interpolating, you get a complete picture!

Copying your competitors isn't always the best strategy, but learning from them can be very smart. Look at what's making them successful. What trends are they following? What features do their users love? Understanding these things can give you great ideas for your own dating app or website.

But it's also important to add your own twist. Use what you learn to make your service better in a unique way. This can help you stand out in the market and attract users looking for something a bit different. Remember, it's about combining the best of what works with your own innovative ideas to create something special.


When we look at affiliate marketing for mobile vs desktop dating platforms in 2024, it's clear that both have their unique paths to success. For mobile dating apps, social media marketing is key. Apps need to grab attention on platforms like Instagram and TikTok, where creativity and cool offers can boost user engagement.

For dating websites, building trust and focusing on SEO to attract organic traffic is essential. Both approaches aim to make their platforms appealing to users, whether they're browsing on mobile or desktop.

Dating apps and websites are looking for the best ways to make money, which often includes special features and ads. The goal is to increase the dating app user engagement rate. By understanding and adapting to what works — whether it's targeting the right audience on mobile apps or using effective SEO strategies for websites — you can tap into the right source of users and revenue. In the end, whether you're working with a mobile app or a desktop platform, what matters most is engaging your users and finding the right model to keep your platform profitable and growing.

Danylo Kurkin
Middle Affiliate Manager
With a profound understanding of the industry's intricacies, I have the mission to empower affiliates to reach new heights of profitability. My aim is to help you maximize your earnings per click.

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